1 runner = 1 tree : Nature Valley Run 2010 Presscon

Coach Rio dela Cruz and Donna Cruz top-bills the event

Do you know that in a year, an average tree inhales 12 kilograms (26 pounds) of CO2 and exhales enough oxygen for a family of four for a year (data from UNEP).   With the Nature Valley Run 2010 aiming to have 7,000 participants, that would mean 7,000 trees.  So if we can plant 7,000 trees, additional 28,000 families will have the benefit of clean air for a year.

I really support tree planting programs because trees play a crucial role in sustaining the  foundation of the living networks and systems that provide us all with health, wealth, food, fuel and vital ecosystem services our lives depend on. They help provide breathable air, drinkable water, fertile soils and a stable climate.

We were privileged to be invited in the Nature Valley Run 2010 (RunRio Trilogy Leg2) Presscon at Dusit hotel together with other running friends/bloggers and media.

We’re printing here their official press release:

Nature Valley is a range of granola bars that believes in promoting a healthy and balanced lifestyle in a natural way thru exercise and a balanced diet. The Nature Valley Run aims to create awareness about climate change and encourage positive action to curb its damaging effects on nature.

Nature Valley partnered with the Department of Environment and Natural Resources (DENR) Bayanihang Bayan Legacy Project located in the Ipo Watershed in Norzagaray, Bulacan.

Nature Valley’s commitment is to plant one tree for every registered runner. This run is an all-out effort to contribute to stopping the effects of climate change.  The run will help re-plant hectares of land in the Ipo Watershed with the help of the “Dumagat” community. The One Runner = One Tree pledge is not only about tree planting but also ensuring the trees are properly cared for, monitored and efficiently maintained for 5 years. “It is our goal to touch many hearts and feet to run on that day. We believe small acts if put together can make a big difference”. said Diana Lyn Velasco, Brand Manager.

Over 7,000 participants, including professionals, students, celebrities and weekend runners, are expected to join the event which features 3K, 5K, 10K and the centerpiece 21K races.

List up which ends on May 12 can be done at various Timex shops at SM North EDSA,  SM Southmall,  SM San Lazaro, Glorietta, Watch Republic at Robinsons Galeria and at R.O.X.  Bonifacio High Street at The Fort.

Late registrants will be accepted from May 13-20 at the R.O.X.

Online list up is also available at www.naturevalleyrun2010.com and runrio.com

Tanya Lara (Phil. Star), Bobby (Cruise Control), Vima (Kulit Runner), me and Kaye Lopez (Runrio). The pink sole missed this one due to office commitments.

We love that we can run and help the environment as well!  Come on register now.  Run and have a tree planted in your name!

Yes, small acts if put together will make a big difference!


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May 2010
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